Duck fans send advice before competitors show their skills

Today, I had the opportunity to go to the NCAA Championships at Hayward Field. Athletes from around the country were out competing for top titles in all events. Men’s and Women’s team were working top notch to prove who’s the best.

I came up with the idea to see how fans would encourage runners before their meets start. As I was taking pictures, I asked a few fans what their one line piece of advice would be to their favorite athlete. The responses were incredible. Fans wanted to encourage athletes like their own family.

My final photos are inspired by Nike Ads, but with a younger, modern twist. I used certain fonts to entice a more feminine or masculine feel depending on who said each quote. I am very happy with they way each turned out. The best part about this week’s project is that I am transparent through the whole process. The final work is the athlete displaying their skills and fans showing support.




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